One of the fastest-growing fields in the brand communications industry is that of Digital Marketing. Skilled Digital Marketers are some of the most sought-after professionals in the brand communications industry. Digital marketing is a challenging and rewarding vocation for those with a knack for fusing powerful content with equally powerful digital mechanisms for its dissemination to the right target audiences and markets. Inherently strategic in nature, the IIE BCom in Digital Marketing equips students with the skills required to identify the right message and the right digital platforms and mediums to deliver this message for maximum impact. The qualification brings together all the necessary knowledge and skills to design, build, manage and measure effective digital campaigns weaving together the core skills of digital marketing, social media, online Public Relations, paid and organic search and measurement programmes. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges. Action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.

Year 1
• Accounting 1A
• Business Management 1
• Applied Communication Techniques
• Introduction to Web Development
• Accounting 1B
• Introduction to Marketing Theory and Practice
• Digital Marketing 1B
• Introduction to Micro and Macro Economics

Year 2
• Small Business Management
• Digital Marketing 2A
• Financial Management for Strategic Brand Management 2
• Quantitative Techniques
• Digital Marketing 2B
• Project Management
• Data Analytics for Digital Marketing
• Brand Activation

Year 3
• Digital Marketing 3A
• Strategic Management
• Introduction to Research
• Digital Communication Law
• Digital Marketing 3B
• Digital Brand and Business Strategy
• Research Practice
• Brand Challenge

Mature Age Exemption: A USAf Exemption Certificate is required

• Candidates having attained the age of 23 before or during the first year of registration with a Senior Certificate with a minimum of 40% in at least four higher or standard grade subjects, at least three of which shall have been passed simultaneously and one of which shall be a recognised higher grade subject; OR
• Candidates must have attained the age of 45 before or during the first year of registration.
• An USAf exemption Certificate is required.
Senate Discretionary Mature Age Admission for students with a Senior Certificate with endorsement
• Candidates 23 years and older at point of registration, with an endorsed Senior Certificate can be accepted on a senate discretionary mature age admission. Their academic progress will be tracked and reported at Senate. An USAf Exemption Certificate is not required.
Recognition of Prior Learning (RPL)
• Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).

Qualifications

• Candidates with an OQSF Level 5 cognate qualification may be admitted, provided the OQSF qualification has at least 120 credits at NQF Level 5. An USAf Exemption Certificate is required – the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.

Jobs in this field:

• Digital Marketer/Strategist
• Social Media Strategist
• Media Planner
• Advertising Account Executive
• Electronic Marketer
• Content Coordinator
• Digital Communication Manager
• Communication Strategist
• Marketing Manager
• Marketing Director