To become the education brand of choice within the academic and corporate sectors across the African continent.

To create career opportunities and transform lives within marginalized communities across the African continent through innovative and affordable learning solutions. MUST GRADUATE ACADEMY believes that everyone deserves a chance at life and education will provide an escape route out of poverty. The mission will be achieved through maximum utilization of ICTs, engagement with our stakeholders and ethical practices across our campuses and platforms.

To grow the capacity of the college in order to impact on millions within the African landscape. This will entail making MUST the largest private education service provider on the continent through a mix of contact and virtual service provision. This intent will only be realized if the existing business is strengthened and grown. The capacity of the college will be enhanced through increased student enrolment across the continent with South Africa being the launch pad